Our Story
The Way to You was founded in 2023 in London, UK, by two artists who wanted to bring the beauty of crochet culture to the public.
(Read more "Brand Letter")
In the summer of 2024, with the opening of our Canada branch, we expanded our design and production process. TWTU Canada's bouquets are now proudly made in Montreal, Canada.
We are a community-based brand. Becoming who we are today takes a lot of work, time, and energy. When seeking new team members, we reach out to artisans in need. Our present community members will teach how to crochet step by step for free before they hone their skills.
By now, The Way to You has become a heartfelt community project powered by the dedication of over 80 housewives, elders, and unemployed mothers. Together, we’ve created a space where we can contribute meaningfully to our community, using our time and skills to craft beautiful, handmade items. By coming together, we support ourselves and uplift those around us, fostering a strong sense of community and purpose. Our work is a testament to the power of collaboration and the difference we can make in our own neighborhoods.
We create Beauty with purpose.
And that's how we're different.
Special Wish Card
Make Your Bouquet Even More Special with Our Unique Wish Card!
Every bouquet tells a story, and now you can add your personal touch. Collaborating with artists, we’ve created one-of-a-kind designs that complement the beauty of your flowers. On the back, you can write a heartfelt message, or a meaningful quote to make your gift truly unforgettable.
And the best part? These wish cards aren’t just for the moment—they’re keepsakes! Designed to be cherished, they can be displayed as little decorations, adding a touch of artistry and sentiment to any space.
With every bouquet purchase, you’re not just giving flowers—you’re giving a memory. Let your words bloom alongside our blooms!
Story of Carnation
The carnations we sell were made by Jiao Wang (王娇), a disabled artist we collaborate with. Here is what Jiao would like to say to us. You may find Jiao's TikTok (抖音) and RED (小红书) accounts below to follow her.
To show our support and solidarity with Jiao, we are committed to donating 100% of the revenue from the carnations Wang Jiao makes to her family.
Image used upon Jiao's approval
The following story is shared at the artist's own wish.
We translate it on Jiao's behave.
"From my earliest memories, walking was a dream I could never realize, and my world felt confined within the walls of our home. Elementary school was a distant dream; I had to borrow my brother's books to educate myself. For over two decades, I faced the relentless challenges of disability and a harsh life. Then, in 2022, my world shattered when my father received a terminal cancer diagnosis. With limited resources, my mother and I were suddenly thrust into a storm of uncertainty. It was in that moment of darkness that I found my inner strength. Despite my physical limitations, I resolved to shoulder the responsibility for my family.
I embarked on a journey to learn the art of crafting from scratch, hoping to alleviate some of the burdens weighing on my family's shoulders. Initially, it was just about selling these crafts, but as I witnessed each creation come to life beneath my fingertips, a profound sense of accomplishment and newfound vitality surged through me.
Now, as my father continues to require costly medical treatments, I humbly seek your support. With every ounce of my being, I promise to dedicate myself to crafting, not merely as a means to an end but as a tribute to life's beauty. My hope is that I can offer you a brighter day in return. Amidst life's struggles, I remain eternally grateful for the enduring loveliness that surrounds us all."
Jiao's social media
Tik Tok
Red
Get in touch and we will get to you.